Looking back at my Master’s degree project ! Alz’Aid is a music festival where 100% of the proceeds would go toward Alzheimer’s research. My goal was to make a heavy subject more approachable. I designed a colorful, illustrated world that sparks visitors’ curiosity, softens the weight of the topic, and turns learning about the disease into an engaging, educational experience. Font also created by myself. Through its visual identity, atmosphere, and visitor journey, Alz’Aid shows that health topics can be addressed with lightness and empathy, while keeping the focus on what matters most: supporting the researchers moving the cause forward.